Best Practices in Video Marketing for Internet Entrepreneurs - Part 2

Friends, in our previous post we looked at market leader YouTube and its Creator Studio. But which other video platforms are available if you want to go beyond or simply do not care for YouTube? Well, Internet marketers do have other options particularly if you need some speacialized functionality or need to reach a niche market. Your video platform options include Vimeo, Wistia, Brightcove, Vidyard and Sprout Video to name a few (not to be confused with "live streaming" which we'll cover in our next post). Each of these platforms offer their own customized features, packaging and pricing. Some such as Vimeo offer free 7-14 day video hosting ... then charge for additional hosting time and features. Bottom line: If you want to keep things simple and are risk averse then stay with YouTube. By contrast if you want to the broadest possible market reach you might go with YouTube plus one or more of their smaller competitors. Hope this helps. Till we connect again I recommend signing-up for our Free Trial 7-part training program for Internet marketing simply by clicking here (http://tidyurl.com/xwx5vx). Lawrence, Internet Digital Entrepreneur

Best Practices in Video Marketing for Internet Entrepreneurs - Part 1

Friends, do you want to expand the reach and coverage of your Internet marketing tactics? Of course you do. Video marketing is one of the fastest growing elements on Internet marketing and YouTube is to video as Google is to search. I see three options with YouTube, perhaps more. You can create a one-time video for a specific marketing campaign, develop a dedicated channel for your brand, post a paid video-based lead magnet on YouTube via Google AdWords (paid advertising) or a combination of the above. YouTube's Creator Studio recently removed some of the "creation and editing" features from Creator Studio and thus you likely will need to use a free or fee-based 3rd party tool. While their are many such tools on the market I suggest trying "Kizoa" which closely matches the features removed from Creator Studio. Give it a try. And finally, why not take a moment to sign-up for our Free Trial which includes a 7-part video training program on Internet marketing simply by clicking here today (http://tidyurl.com/uvue3u). Lawrence, Internet Digital Entrepreneur

Create "Calls-to-Action" Which Help Convert Visitors to Leads - Part 3

Friends, thus far we have examined best practices of a great "CTA" including Urgency, Wording, Color, Location, Scarcity and Size. As we conclude this series let's take a brief look at Wording, Location and Links in further detail. The key for CTA button "Wording" is to keep it short, clear and sweet. Examples include "Buy Now", "Add to Cart" and "Sign Me Up". Previously we metioned you may 'discretely' include more than one CTA in different "Locations" on your web page, video or marketing materials. The key here is to keep all (or at least most) of your CTAs "above the fold" for optimal visibility by your Visitors. And third, ensure (and test) your embedded "Links" to ensure they not only function properly, but moreover that they take the Visitors directly - in one click - to your desired Landing Page. No rocket science here, nonetheless, mastering the basics pays big dividends over the long-term. Hope this helps. Please take a moment to register for our 7-part video training Free Trial by clicking here (http://tidyurl.com/3zlzpu) today. See you soon ... Lawrence, Internet Digital Entrepreneur

Create "Calls to Action" Which Help Convert Visitors to Leads - Part 2

Friends, in our first post in this series we looked at the "CTA" best practices of Urgency, Color, Location, Size, Wording, Scarcity and Contrast. Now let's take a closer look at "Urgency". Bottom line: Urgency increases conversion rates ... with two preconditions: Your Internet marketing business has establsihed both 1) "Value", and 2) "Trust" in the mind of your target niches (avatars). Urgency explicitly or implicitly sets the expectation that your visitors are missing out on something they value. Here are just a few key words (phrases) you can add to your marketing copy which imply Urgency: Only 5 left at this price!, While supplies last, Offer ends at Midnight, Last chance! and Today only! Proper use of these key words and phrases on a consistent basis will help boost your conversion rates ... ultimately leading to more "opt-ins" and higher "revenue". Learn more about CTAs and conversion rates in our Free Trial. Sign-up today (http://tidyurl.com/zd9kin) to gain access to this 7-part video training series. Bye for now. Lawrence, Internet Digital Entrepreneur

Create "Calls to Action" Which Help Convert Visitors to Leads - Part 1 (CTA 101)

Friends, creating simple and high-impact "Calls to Action" in your online marketing properties and materials is yet another critical success factor for Internet marketers. You may have the best lead magnets, email list builder, auto-responder and sales funnel, yet without the right "CTA" you are likely to have a low "Visitor to Lead" conversion rate ("lead" defined here as someone who chooses to "Opt-In" to your email list or access a free offer). We all want higher conversion rates. So what are they basic elements of a great CTA? We suggest using one or more elements in each CTA: Urgency (e.g. a limited time offer), Color, Location (on your page), Size, Wording, Scarcity (e.g. only a few free copies left) and Contrast (with the rest of your page). Moreover, it is fine to 'discretely' include mutiple CTAs in different locations on your web site, vidoes or marketing materials. So if you want to begin building or expanding your online business today why not register for our Free Trial simply by clicking here? See you soon. Lawrence, Internet Digital Entrepreneur

How to Build Revenue via Your Innovative Internet Sales Cycle - Part 7 (Free Trial)

Friends, now that you have your Lead Magnets, Low-Mid-High Ticket products or services along with customer Testimonials and Evangelist(s) in place, how can you take your Internet business to the next level? Internet Digital Entrepreneur recommends you seriously consider creating your own "Affiliate Program." Many companies that do business on the Internet have affiliate programs. The primary benefits of having your own affiliate program include expanding the market reach of your brand, increasing your Internet points of presence and ultimately growing your revenues. Yes, you can join a myriad of programs to sell other company's products via Amazon Associates, eBay Partners, CJ, ClickBank, Affilorama, Warrior Plus, etc. By contrast, here we are referring to your own affiliate program whereby other Internet entrepreneurs sell "your" products and services. Companies such Acceleration Partners, Ambassador, Tapfiliate and LeadDyno offer "affiliate program in a box" solutions. So take a look. To learn more about own affiliate program kindly click here (http://tidyurl.com/degh8k) and sign-up for our Free Trial today. Much success. See you soon. Lawrence, Internet Digital Entrepreneur

How to Build Revenue via Your Innovative Internet Sales Cycle - Part 6 (Free Trial)

Friends, so far in the series on your Internet Sales Cycle we have looked at using a combination of relevant "lead magnets" and "low-mid-high ticket" products or services to bring prospects into and through your sales funnel. You may wish to add additional steps in your funnel (e.g. more lead magnets and corresponding products or services) for your customers ... always seeking to offer more "value" while creating additional income streams. Nonetheless, once you have a pool of loyal customers it's time to seek "Testimonials and Evangelists" to help grow your business. Going back to basics ... the more "value" your customers have received and the higher the level of "trust" they have in your business the more willing some of them will be to provide a verbal (video-based) or written "testimonial" which you can add to your web site or email marketing materials. Moreover, if you reach the point of hosting webinars (e.g. via Facebook Live) and/or a dedicated YouTube channel you can conduct an interview with one or more of your customers who basically serve as Evangelists for your product-service and brand. To learn more why not try our Free Trial today simply by clicking here (http://tidyurl.com/jjpmk0). See you soon. Remain blessed ... Lawrence, Internet Digital Entrepreneur

How to Build Revenue via Your Innovative Internet Sales Cycle - Part 5 (Free Trial)

Friends, once a sub-set of your "low-ticket" customers have made their "mid-ticket" purchase it is time to focus on marketing them a "high-ticket" (e.g. $1000-$2000 USD) product or service. Similar to MT marketing I highly recommend providing your MT customers with yet another relevant, congruent and valuable "lead magnet". By offering this 3rd lead magnet you are demonstrating your desire to strengthen your relationship with your customers ... as they have an increased level of trust in you and once again, realize even more "value" from your business. No rocket science here, nonetheless mastering the basics of the sales cycle will differentiate you from the competition. A couple vital things to keep in mind with HT marketing. A LT/MT customer's level of trust is increasing, but so are their expectations that their HT purchase will tangibly help them achieve a specific goal ... whether greater financial freedom, improved health and fitness, or an improved quality of life. Your messaging needs to clearly and accurately (based on our principle of "full disclosure") describe how the HT purchase will help transform some important aspect of their life from point A to B. I hoipe this helps. Try out our Free Trial today by clicking here (http://tidyurl.com/stlj7j). More to come. Remain blessed ... Lawrence, Internet Digital Entrepreneur

How to Build Revenue via Your Innovative Internet Sales Cycle - Part 4 (Free Trial)

Friends, now that your prospects have made an initial purchase and become customers ... what comes next? First, as part of your auto-responder set-up you want to send them a thank you message reaffirming that your business values them as trusted customers while offering any support they made need with their initial "low ticket" purchase, thus strengthening the bond and laying the foundation for a long-term relationship. While our next goal is to present a high value "mid-ticket" product or service I suggest one important interim step which all ties back to providing "value" (or as some Internet marketers would recommend "massive value"): Send your "low ticket" customers a second high-value lead magnet. An item which directly complements their original purchase. For your customers this interim steps reinforces your commitment to serve them ... and yes, continues this stream of "value" in their minds. Once this is done you are ready to present these customers with a "mid-ticket" (e.g. $300-$600 USD) product or service which is congruent with their "low ticket" purchase". Strive for a 5% or greater conversion rate for your MT offer. Our Free Trial will show you the details - why not sign-up today by clicking here (http://tidyurl.com/0meuvc). See you soon. Remain blessed, Lawrence, Internet Digital Entrepreneur

How to Build Revenue via Your Innovative Internet Sales Cycle - Part 3 (Free Trial)

Friends, so far in this series we have looked at "Engagement" and converting "Prospects into Leads". The next challenge facing all Internet marketers is to entice your leads - always leading with "Value" - to become "Customers" by making an initial purchase. The first purchase in your Internet Sales Cycle is typically a relevant (aka congruent) "low ticket" item ... either a one-time purchase, better yet a 6-12+ month subscription service. The later obviously provides you with recurring revenue of $20-$100 USD per month. I cannot stress enough the importance of two key elements: "Value" and "Congruence". Your leads not only must find your initial sales offer as highly valuable, but also directly congruent (consistent) with all the messaging they have seen or heard from your business so far in the sales process. While many will still have questions, some (e.g. 5%+) have sufficient "trust" that they are willing to make an initial "low ticket" (low risk) purchase. I hope this is helpful - much more to follow. You can learn more about our integrated Internet affiliate marketing system via our Free Trial today simply by clicking here. See you soon and remain blessed ... Lawrence, Internet Digital Entrepreneur

How to Build Revenue via Your Innovative Internet Sales Cycle - Part 2 (Free Trial)

Friends, our first post in this new series addressed the crucial element of "Engagement" with your audience. An engaged audience is much more receptive to follow-up information and virtual interaction. Converting "Prospects into Leads" is the next major milestone in any Internet marketing sales cycle. This phase is one part "art" and one part "science" ... in other words there is no silver bullet, rather a combination of tangible and intangible factors. They include 1) Messaging - ensuring that your messaging fits with your target avatar(s), 2) Some type of "free" offer which provides all inportant "value" (actual and perceived), and 3) A professional, high quality "Landing Page". Most of us do not get this formula right the first time, instead via a process of trial and error, slit testing of multiple Landing Pages with slightly different value propositions ... knowing full well that what works in one market niche may not be optimal in another niche. Ultimately, your goal is to achieve the highest possible "opt-in" rate. The requires both patience and persistence. A major benefit of our solution is that we offer a variety of Landing Pages for our partners to try ... and measure which gets the best results. To learn more why not join our Free Trial today by clicking here (http://tidyurl.com/3abuwh). Remain blessed ... Lawrence, Internet Digital Entrepreneur

How to Build Revenue via Your Innovative Internet Sales Cycle - Part 1

Friends, whther you are a Millennial, a Work From Homer or a Baby Boomer seeking a second career, let's take a fresh look at how an innovative Internet Sales Cycle can benefit your business. Yes, there are many similarities between online and offline sales cycles. In this series we will try to shed insights into new tactics in the online world. For starters, "Engagement" with suspects and prospects is a vital step in converting them to customers. Whether you are using free- or fee-based marketing methods the use of Polls, Surverys, Contests, Give-Aways (e.g the first 10 customers receive a complementary product or 3 months of free service), becoming a Charter or Platinum member with unique priveleges, are all great vehicles to mobilize and engage your audience. Key here is defining an engagement vehicle which fits both your target avartar(s) and products or services. Facebook and many other social media platforms come with such tools "onboard". If you use Wordpress for your web site, there is a plethora of plug-ins (free and fee) which provide similar functionality. Bottom line: An "engaged" audience is most likely to opt-in to your email list become customers. Learn more today by signing-up for our free trial here (http://tidyurl.com/i9yuup). See you soon. Remain blessed ... Lawrence, Internet Digital Entrepreneur

Long Tail Pro - Keyword Research Software (Free Trial)

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How to Create True "Value" for Your Affiliate Marketing Customers - Part 5

Friends, as we conclude our series on creating "value" for your prospects and customers we have explored Trust, Lead Magnets, Full Disclosure and Follow-through. So what is left? Testimonials and 3rd party Attestations. Regardless of your target avatar(s), the marketplace knows that companies large and small always provide the most favorable view of their products and services. However, if we go the extra mile to include truthful and candid testimonials from our customers along with comments or feedback from industry gurus, trade pubs and portals, the level of actual and perceived "value" for our offers is likely to increase ... leading to a boost in sales and long-term customer loyalty. What we are seeking here are testimonials by members of the same avatar who share their stories about how the use of our products-services helped them achieve a specific goal or transformed their lives from point A to point B. This is true for a customer's financial situation (from despair to freedom), health (from poor to restored health ... such as weight loss, diabetes, etc.) or gaining some new skill (whether expanded career opportunities or yes, a lower golf handicap). Learn more by registering for our free trial today by clicking here (http://tidyurl.com/8kpkiw). Remain blessed ... Lawrence, Internet Digital Entrepreneur

How to Create True "Value" for Your Affiliate Marketing Customers - Part 4

Friends, in our series on creating and sustain customer "value" in the marketplace we have addressed Trust, Lead Magnets and Full (and Accurate) Disclosure. Another vital element of building actual and perceived value for your customers we'll call post-sale "Follow-up and Follow-through" (aka Support). Once a purchase has been made your customers rightfully expect your business to answer any questions they have about their new product or service. Whether such inquiries come in via email, social media, blogs, forums, instant messaging, etc. - on mobile devices or computer - providing credible answers, guidance and issue resolution is a must if you want to retain customers and set the stage for repeat or upsell opportunities. If you have a formal Customer Support system or simply field individual inquiries follow-up and follow-through it is essential to ensure customer satisfaction, follow-on sales and referrals. I hope this helps. To learn more why not sign-up for our free trial today simply by clicking here (http://tidyurl.com/rcdhw5). Remain blessed ... Lawrence, Internet Digital Entrepreneur

How to Create True "Value" for Your Affiliate Marketing Customers - Part 3

Friends, so far in this series on creating customer "value" (both actual and perceived) we have looked at Trust and Lead Magnets. Now let's address "Full and Accurate Disclosure" of the features and functions of your product or service. We have all purchased items that did not match our expections nor needs. We want to avoid this issue to the best of our ability. If you are marketing you own product-service by default you are intimately aware of what it does and does not do. Marketing 3rd party affiliate products is a greater challenge ... nonetheless, loyal customers rightfully expect us to provide an accurate description of what they are purchasing in feature, form and function. As high integrity Internet marketers we must especially be careful in making claims about "benefits and results" which likely will vary . In my many years of Fortune 500 corporate marketing I was always required by our internal legal department to avoid using 'superlatives' (e.g. the top rated XYZ or the best performing ABC in its class) unless we had definite, independent attestation from a credible source such as a trade association, industry forum or standards body. The same holds true with Internet marketing. Hope this helps. Learn more about our solution by registering for our free trial (http://tidyurl.com/2ayees) today. Remain blessed ... Lawrence, Internet Digital Entrepreneur

How to Create True "Value" for Your Affiliate Marketing Customers - Part 2

Friends, creating tangible "value" for your prospects and customers is the bedrock of your Internet marketing business. In our first post in this series we discussed the starting point in establishing on-going "trust" is the essential starting point. So what are the other elements of long-term "value"? There are many, however, offering a series of congruent, highly relevant "lead magnets" will definitely provide additional "value" in your niche market (avatar). Lead magnets can take the form of video tutorials, substitive articles, credible white papers, How To and Quick Start guides, and FAQs are all excellent "lead magnets". Depending upon your expertise you can create lead magnets yourself, outsource their create to freelancers via Fiverr, UpWork, eLance, Skrill, etc. commonly at very affordable prices. For example, I frequently use a fine graphic designer based in the UK who has developed several eBook covers for me. To learn more click here (http://tidyurl.com/0aikme) to sign-up for our free trial featuring a 7-part video series today. See you soon ... Lawrence, Internet Digital Entrepreneur

How to Create True "Value" for Your Affiliate Marketing Customers - Part 1

Friends, if you are planning to launch a new affiliate marketing business or expand your existing business one of the foremost challenges is to create sustained "value" for your prospects and customers. This post series will try to shed light on this vital topic. So let's start from the beginning. There are two elements of "value" - actual (tangible) and perceived value. We also know that people purchase from businesses they trust. Trust is the foundation for creating value. No surpriuse here. The obvious question becomes - How do we establish trust in the marketplace? And while this likely sounds very basic to most of us, the lack of real trust will thwart our efforts to build a successful online business. Trust is created through a combination of sustained tactics - there is no one-off silver bullet for building trust. Customer testimonials are a perfect starting point. Customers stating via video or text that your solution both does what you claim it will do combined with an affirmation about how your product or service tangibly helped transformed you (and your customers) from point A to point B is very powerful. This principle can be applied whether you are selling professional training or coaching services, health improvement programs, educational resources for their college-bound children, etc. There is much more to come on this subject. To learn more why not sample our free trial video series today to see if our affiliate marketing solution is right for you. Simply click here (http://tidyurl.com/gna0te). Talk with you soon ... Lawrence, Internet Digital Entrepreneur

How to Create a Sales Closing Process Which Generates Leads & Revenue - Part 3

Friends, with your Sales Funnel and Auto-Responder in place let's focus on your product or service offers. While their is an infinite number of items which may be offered they generally fall into a 3-part sequence. While you are initially building trust as you convert prospects into custoemers it is best to begin with a "Low-Ticket" offer such as $50 USD per monthly - ideally as a recurring subscription service (which yes, may be cancelled at anytime.) These customers subsequently receive a follow-up email for a "Mid-Ticket" offer (e.g. several days after their first purchase ... at an incrementally higher prioce such as $400-$600 USD.) A subset of perhaps 3%-5% of your first-round customers will purchase. Assuming this second offer provides real value the stage is set to to offer a "High-Ticket" offer - perhaps in the $1000-$2000 USD range which will be purchased by some 3%-5% of your "Mid-Ticket" loyalists. There are many variations on this process but the key is to continuously offer "value" to your trusted customer base with which you have built a virtual but strong relationship. Sign-up for our free trial by clicking here today (http://tidyurl.com/jvj3go). Be back soon ... Lawrence, Internet Digital Entrepreneur

How to Create a Sales Closing Process Which Generates Leads & Revenue - Part 2

Friends, with your Sales Funnel in place it's time to select the all important Auto-Responder. The job of your Auto-Responder is to confirm and remind your customers that they are now vital part of your business and gently keep them informed of "value-based" opportunities to enhance or expand the initial product or service they have purchased from you. From our perspective the goal is to feed them "Mid-Ticket" and "High-Ticket" offers which enrich their experience and generate recurring revenue. There are many good Auto-Responders on the market today such as Aweber, MailChimp, iContact, GetResponse, etc. However most of these tools are "stand-alone" solutions and not necessarily "integrated" with your Sales Closing Process, Automated List Builder and Integrated Product Suite. That is where our solution differs. The Auto-Responder offered by Internet Digital Entrepreneur comes fully integrated and onboard with your end-to-end Internet marketing system. Sound useful? If so, take a look for yourself by registering for our free trial by clicking here today. (http://tidyurl.com/rxr8zi) See you soon ... Lawrence, Integrated Digital Entrepreneur

Find the Perfect Supplier for Amazon, eBay, Shopify or your own eCommerce Business

Do you own your own Internet store and need to find the ideal drop ship or wholesale supplier? The SaleHoo Directory 2017 may be just what you need. This solution provides online business owners like yourself with Find trusted suppliers of brand name products you can sell on Amazon, eBay, and your own store. This solution has been use by some 137,000 customers since 2005. It offers over 1,000 trusted drop ship suppliers, includes suppliers worldwide with no application fees. It also includes some 8,000 hand-picked, vetted, and trusted wholesale suppliers. So if you are ready to select your supplier(s) and start selling today simply click here (http://bit.ly/2wL6Ml3) today.

How to Create a Sales Closing Process Which Generates Leads & Revenue - Part 1

So you have selected an Integrated Product Suite and Automated List Building System. What comes next? It's time to convert "prospects" into paying "customers". You need an effective Sales Closing Process. This process starts with a well-defined "Sales Funnel." Yes, there are many types of sales funnels - free and fee based - including Lead Pages, Insta Pages, Click Funnels and more. The key is that your sales funnel is fully connected with your Integrated Product Suite and Automated List Builder. As one successful Internet marketer stated "the key is not in the traffic, it is in the sales funnel." Quite true. Internet Digital Entrepreneur offers not only a proven and successful sales funnel, but a sales funnel that is fully integrated with a Sales Closing Process (more details to come in Part 2 of this series), an Automated Listing Building System and Integrated Product Suite. If this is interesting to you why not sign-up for a free trail today simply by clicking here (http://tidyurl.com/zp1rqa). See you soon ... Lawrence, Internet Digital Entrepreneur 

Learn How to Create Internet Income as an Affiliate

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Find the Perfect Supplier for Your Online Business

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Create a Passive Income using the ClickBank Business-in-a-Box

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What are the Success Factors for Automated List Building - Step 3

Friends, once you have begun building trust with and adding value to your prospects what is the missing link before you transtition into the Sales Closing Process? Simple put, we need your prospects to "opt-in" to your Landing Page. Again the central principle at Internet Digital Entrepreneur is to "Give and Get". Ideally you have provided your prospects with a valuable "Lead Magnet" which begins to show your expertise in your niche. While the primary goal of your Automated List System is to create the largest possible list by having prospects "opt-in" (e.g. 100s if not 1000s of subscribers), the "quality" of your list is as important as the "quantity" (size) of our list. (Note: As your business grows you may wish to have mulitple lists ... one list for each target market niche). Some IMers use a "double opt-in" approach which ensures a higher level of "pre-qualification" of your list(s) subscribers. Bottom line: The more "qualified" the members of your list(s) the more likely they are to give you their name and email ... and ultimately purchase your product or service. Register for our free trial today to access free video training proigram. See you soon ... Lawrence, Internet Digital Entrepreneur

What are the Success Factors for Automated List Building - Step 2

Our 1st post in this series on Automated List Building we talked about always leading with "value" This is critical for building "trust" with your prospects. Our "product" could be physical, digital or a service such as professional coaching or training like as affiliate marketing, building a Bitcoin trading business, financial investing. Once you have begun to build trust and your prospects perceive your knowledge or expertise which can benefit them it is time to offer a "lead magnet." Free webinars, video training, PDF reports on "How To" or "Best Practices", software widgets or plug-ins are all examples - the key is that the lead magnet must be congruent with and reinforce the underlying "need" your prospects are trying to solve. So why not get started today? Learn more by signing-up for our free trial and video training program simply by clicking here.