Friends, so far in this series on creating customer "value" (both actual and perceived) we have looked at Trust and Lead Magnets. Now let's address "Full and Accurate Disclosure" of the features and functions of your product or service. We have all purchased items that did not match our expections nor needs. We want to avoid this issue to the best of our ability. If you are marketing you own product-service by default you are intimately aware of what it does and does not do. Marketing 3rd party affiliate products is a greater challenge ... nonetheless, loyal customers rightfully expect us to provide an accurate description of what they are purchasing in feature, form and function. As high integrity Internet marketers we must especially be careful in making claims about "benefits and results" which likely will vary . In my many years of Fortune 500 corporate marketing I was always required by our internal legal department to avoid using 'superlatives' (e.g. the top rated XYZ or the best performing ABC in its class) unless we had definite, independent attestation from a credible source such as a trade association, industry forum or standards body. The same holds true with Internet marketing. Hope this helps. Learn more about our solution by registering for our free trial (http://tidyurl.com/2ayees) today. Remain blessed ... Lawrence, Internet Digital Entrepreneur
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