How to Select a Marketing Strategy Which Fits Your Internet Business - Part 2

In our first post in this series we emphasized the importance of your Time, Budget and Expertise when selecting an optimal marketing mix for your Internet business. Once you have 'taken stock' of your situation, the Internet Digital Entrepreneur is ready to help guide you from here. First up, two key points: 1) The optimal marketing strategy will be different for each entrepreneur ... whether you are a millennial, a work from home professional or a baby boomer seeking that magical 'second career.' There is no one-size fits all approach. Second, your marketing strategy will likely change over time as your business grows. Let's start with paid advertising, specifically Bing Ads. Bing Ads is an ideal starting place for those with a limited budget and new to the PPC arena. Create an account, set a daily spend figure that meets your budget, define your target avatar(s) as clearly as possible, then do some in-depth research on Ad Groups and Longtail Keywords-Phrases using the Bing Ads "Keyword Planner" found under the "Tools" tabs. Select 4-6 keyword phrases and carefully watch your metrics - CTR, Impressions and Clicks. Be sure to use the "Phrase Match" option. Iterate this process until you have the best mix of highest performing keywords ... ideally with medium-low "Competition". Bing Ads provides very good phone and chat support - so take full advantage of this feature. For now, kindly click here (http://tidyurl.com/fiste1) to register for our newsletter and what our free 7-part video training.