In Parts 1 and 2 of this series we identified the three key variables all Internet marketers need to consider in defining their marketing strategies - Time, Budget and Expertise - while taking a look at the first of several fee-based services ... starting with Bing Ads. Which other fee-based services should you consider? Well, there are many, however the volume and mix of free versus fee marketing strategies will vary by business. Today consider Facebook Boosts and Ads. In a subsequent post we will explore the tips and tricks to getting the most out of your "free"" Facebook account. A critical factor to consider when choosing paid advertising is "push" versus "pull". Internet Digital Entrepreneur strongly favors "pull" advertising. Push advertising places ads in front of potential customers whether they request it or not. Yes, Facebook Boosts do allow you to set clear criteria for who see your "Boosts" (e.g. age range, location, day of week, time of day, etc.). All valuable tools for sure. Nonetheless, pull advertising has the clear advantage of of being viewed by (and you are only charged) when a prospect specifically makes a query which includes your keywords. Thus, keyword research is a critical success factor. You do not want to be paying for 'window shoppers', you want 'qualified prospects." Facebook Ads gives you this capability. To learn more please click here (http://tidyurl.com/l0zhpr), sign-up for our complementary newsletter and free 7-part video training program today. Bye for now, Lawrence ... Internet Digital Entrepreneur.
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